Coming soon to the marketplace
Marketing and Cost per Lead
What a customer from each channel costs, not just a click
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This subsystem is in development. Don’t want to wait? Build your own in the portal with the builder or ask the assistant in plain words.
Why you need it
A hefty budget goes on advertising every month, the marketer shows clicks and reach, and the director wants to know one thing: what did a paying customer cost. Budgets are in three ad accounts, leads are in the CRM, and Excel brings them together once a quarter.
Campaigns and channels get a budget and actual spend; leads get a source. These two halves add up to the cost per lead and per customer by channel, and from there the return on each campaign.
What’s inside
- Channels and ad campaigns
- Planned and actual spend by month
- Leads with source and tag
- Spend upload by file from ad accounts
- Cost per lead, cost per customer, return on spend